Japan’s 25 Esports Players Head to 2026 Asian Games
The 2026 Asian Games begin in Nagoya, Aichi Prefecture, on September 19, marking the second...
Business
Find out what is happening in the business world of esports. Discussing topics such as partnerships, investments and major personnel moves.
ESI business roundup: BLAST’s Mongolian expansion, Riot Games considers prediction market deals, 1xBet extends PGL partnership
The world of esports business never slows down. Whether it’s tournament organizers expanding their presence...
“Don’t waste your money”: Unraveling the stigma of esports degrees in higher education
"Professional gaming" is an industry that continues to confuse the masses, but as we move...
Community is the key to the esports industry’s success, not winning tournaments, says Fnatic’s former CEO
Esports is going in the wrong direction, if you ask me. And nobody has asked...
Esports fans want to predict tournament results but states (and Faker) are fighting it
This week, as ever, there were more developments in the legal battles against prediction markets....
Lenovo on why “not marketing” is the best way to market Legion at the Esports World Cup
Esports Insider sat down with Alia Rosmini, Executive Director of Consumer Marketing, Global at Lenovo,...
EA Head of Esports on cross-title strategy and what’s next for the Esports World Cup
EA Head of Esports, Monica Dinsmore, spoke with Esports Insider (ESI) at the Esports World...
PGL commits $22m to Tier 1 Counter-Strike in 2027 and 2028
Esports tournament organiser PGL has announced it will commit at least $22m (~£16.5m) to the...
All Articles
North Esports announces YouGov partnership
Nordic organisation North Esports has announced a new partnership with data analytics company YouGov. As a result of...
Gen.G makes crypto fan token play with GG Strike Coin
Gen.G Esports has announced a new partnership with blockchain network Rally to launch a CS:GO-specific cryptocurrency fan token, the GG Strike...
WIN partners with marketing agency HypeLife Brands
WIN, a multi-pronged esports group, has partnered with lifestyle marketing agency HypeLife Brands. The partnership aims to bridge...
Sector Six Apparel enters into European market
Esports merchandiser Sector Six Apparel has been established in the European market after forming a wholly-owned subsidiary, based...
IJESPORTS launches esports-focused research academic journal
The International Journal of Esports (IJESPORTS) has released the first issue of its academic journal dedicated to publishing...
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