Method partners with SCAN for Race to World First
British esports organisation Method has announced a partnership with hardware supplier SCAN Computers. The deal will see SCAN...
Partnerships & Sponsorships
Esports news that focuses on the biggest partnerships within the scene. Highlighting major team collaborations, commercial contracts and brand activations.
LCK signs new partnership with Gillette
Korean League of Legends competition LCK has announced a new partnership with North American personal...
Samsung named monitor partner of Metizport’s CS2 team
Norwegian esports organisation Metizport has announced a major partnership with tech giant Samsung. Samsung has...
PUBG Mobile brings back Jujutsu Kaisen collaboration
PUBG Mobile developer KRAFTON has announced the return of its partnership with hit anime series...
Blizzard reveals Overwatch x Project YoRHA, a NieR Automata crossover
Blizzard Entertainment has revealed the Overwatch x Project YoRHA crossover event in collaboration with NieR...
ESL FACEIT Group named operator of eMLS Cup 2026
Esports tournament organiser ESL FACEIT Group has been appointed as the operator of the 2026...
Apex Legends x Gundam event arrives March 10th
Gaming publisher EA has announced that the Apex Legends x Gundam event will launch on...
Pulsar unveils new gaming mouse in collaboration with ZywOo
Gaming peripherals company Pulsar Gaming Gears has officially launched a limited edition mouse in collaboration...
All Articles
GEEIQ: Key considerations for brands when picking an esports partner
At present, the esports industry is rejoicing in the abundance of sponsorships, partnerships and campaigns emerging daily. The...
Omnicoach: Gamification is for everyone
It might seem apropos, if not a bit obvious, to find gamification advice on an esports website, considering...
The importance of flexible tools in esports marketing
As more CMOs and marketing agencies turn to the esports audience, storytelling has become increasingly important. Flexible tools,...
How Bumble is helping change gender dynamics in esports
When comparing esports and dating apps, the connection between the two is not immediately apparent. However, since 2018...
Nuvei: Discussing tournament prize payouts controversies
Making payments should be simple. It’s a task that, in theory, takes a few clicks. In an industry...
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